Thursday, August 28, 2008
Wednesday, August 27, 2008
Tuesday, August 26, 2008
Wednesday August, 27th, 2008
Patrysha's Personal PR Tips & Tricks
9:00 p.m. EST
Patrysha Korchinski will answer your most pressing questions about press releases
AND she will provide you with strategies that will lead you to a solid plan!
You are invited to come and learn Patrysha's PR secrets;
secrets that have provided her clients with
television, radio and print coverage.
You don't want to miss this amazing event!
Just $1.00 gets you in -
sign up today!
*Sign up today and receive an mp3 copy of this event,
as well as other special attendee ONLY bonuses and discounts.
Sign up here!
Make the most of your press release efforts with tips from Patrysha Korchinski,
a specialist in small business publicity.
– What you don’t know can make all the difference
By Patrysha Korchinski
As a publicist, my job is to help my clients get media coverage. The tool I use most often on their behalf is the simple, but highly effective, press release. What I do isn’t rocket science; seeking publicity can be an in-house job for most small business owners.
Press releases can seem like a panacea for small business owners. The prospect of getting free publicity in exchange for a couple of hours of writing and submitting a 400 word release seems like a great deal. And on the surface – it is a great deal.
The publicity generated from one release picked up by a major media outlet can increase awareness and sales with a far greater impact than buying advertising in the same outlet.
Under the surface though, lurk thousand of disappointed publicity seekers who for one reason or another did not get the coverage they desired.
I used to believe that the reasons for the failed attempts lay mostly, if not entirely, on the message within the release.
The headline wasn’t strong enough
It read like a sales pitch rather than news
The subject wasn’t newsworthy
While those are definitely factors that will get your press release a one-way ticket to the circular file, most serious business owners I’ve met don’t fall victim to these mistakes. They took the time to craft newsworthy releases that were topical, relevant and well-written. They had the initiative to create a targeted media list to submit to – and yet still they struggled to get coverage.
What was going on?
It was only when I dug deeper and examined other aspects of their failed efforts that a few trends began to emerge. There are factors in press release pick up that the professional publicist innately utilizes for the benefit of their clients that most small business owners just aren’t aware of.
The timing of your submission is one component that is often to blame for poor results. You see, each media outlet has what is called a lead time. This is how far in advance they need to start working on stories that will eventually appear. Magazines with a large circulation tend to have the longest lead times, often 9 months or longer. If you send out a release geared towards Christmas to a major magazine in November, you’ve missed your window of opportunity by eight months!
You don’t necessarily need a publicist to get over these hurdles, you just need to be aware of what hurdles exist. Overcoming them is usually a fairly simple matter. As I said before, getting media coverage is not rocket science. You can improve your odds significantly with a little fine tuning.
---For more tips on turning the odds in your favor, you’ll want to grab the free special report.
Saturday, August 23, 2008
Do you know your (specific) hymn(s)?
When you go to Church this weekend be sure to smile as you go through your Hymnals!
Weatherman's Hymn.....................There Shall Be Showers of Blessings
Contractor's Hymn........................The Church's One Foundation
The Tailor's Hymn..........................Holy, Holy, Holy
The Golfer's Hymn.........................There's a Green Hill Far Away
The Politician's Hymn....................Standing on the Promises
Optometrist's Hymn.......................Open My Eyes That I Might See
The IRS Agent's Hymn....................I Surrender All
The Gossip's Hymn.........................Pass It On
The Electrician's Hymn...................Send The Light
The Shopper's Hymn.......................Sweet Bye and Bye
The Realtor's Hymn..........................I've Got a Mansion Just over the Hilltop
The Massage Therapists Hymn.......He Touched Me
The Doctor's Hymn............................The Great Physician
AND for those who speed on the highway - a few hymns:
45mph...................God Will Take Care of You
65mph...................Nearer My God To Thee
85mph...................This World Is Not My Home
95mph....................Lord, I'm Coming Home
Give me a sense of humor, Lord,
Give me the grace to see a joke,
To get some humor out of life,
And pass it on to other folk
Friday, August 22, 2008
One grain does not make a mountain
There would be no land.
One drop does not make an ocean
There would be no sea.
There would be no book.
There would be no harvest.
to touch each person's life and to make a real difference, each & every day!
Thursday, August 21, 2008
The baby won’t sleep. The kids won’t listen. The house is a mess. Your husband wants to know what is for dinner. And the clock just won’t stop.
You can’t take this pace much longer. But what can you do?
This is your life…
Motherhood is hard – brutally hard. And sometimes it all is just too much.
But what options does a busy mom have? The “show” must go on. The bills need to be paid, the children need to be looked after… and there is no one standing there ready to grab you when you fall.
Yesterday, a national talk show contacted 5 Minutes for Mom to help them in their search to find overwhelmed moms.
They want us (5 Minutes for Mom) to help them find women to share their stories – women who are wonderful mothers, but have so much on their plates that those plates just might break.
They are looking for brutally honest confessions from stressed and overwhelmed moms.
Feel like sharing your story?
Please go here for more information.
* Shared by Janice at 5 Minutes for Mom
Copyright 5 Minutes for Mom
Do you continues to push yourself, even though your body is begging you to slow down? I encourage you to read this article entitled 'An Act of Faith'; it will speak to your weary soul.
Listen to God's whisper; what is He saying to you?
Wednesday, August 20, 2008
Tuesday, August 19, 2008
You are invited to attend The Hem's Grand Opening!
Ameerah Lewis has put her whole heart into planning and designing this celebration for everyone who has a heart for God and a passion for getting to know Him in a more deep and intimate way!
The class is called 'Reaching for the Hem' and the whole focus is to teach Christians how to truly reach out and connect on a more intimate level with their Heavenly Father.
You can attend the free classes by phone or via the web, whichever you prefer. The classes will take place every two weeks until September 11th, 2008, but registration is still open.
You can learn more about it here:
Monday, August 18, 2008
Parables is a new Christian magazine that was launched in July '08 and is able to be viewed for free all around the globe.
The magazine is filled with stories and lessons of growing in Christ; the articles are all written by non-published, published, new and established authors from all over the world.
The 2nd issue of Parables will be released on September 25th, 2008.
View the Parables magazine.
Wednesday, August 13, 2008
Will you GO DEEPER with God?
I love this article by Lara;
I don't think we should ever be satisfied
with our growth in Christ,
until that fantastic day when Jesus returns.
1 In my vision, the man brought me back to the entrance of the Temple. There I saw a stream flowing east from beneath the door of the Temple and passing to the right of the altar on its south side. 2 The man brought me outside the wall through the north gateway and led me around to the eastern entrance. There I could see the water flowing out through the south side of the east gateway.
3 Measuring as he went, he took me along the stream for 1,750 feet and then led me across. The water was up to my ankles. 4 He measured off another 1,750 feet and led me across again. This time the water was up to my knees. After another 1,750 feet, it was up to my waist. 5 Then he measured another 1,750 feet, and the river was too deep to walk across. It was deep enough to swim in, but too deep to walk through.
6 He asked me, “Have you been watching, son of man?” Then he led me back along the riverbank. 7 When I returned, I was surprised by the sight of many trees growing on both sides of the river. 8 Then he said to me, “This river flows east through the desert into the valley of the Dead Sea. The waters of this stream will make the salty waters of the Dead Sea fresh and pure. 9 There will be swarms of living things wherever the water of this river flows. Fish will abound in the Dead Sea, for its waters will become fresh. Life will flourish wherever this water flows. 10 Fishermen will stand along the shores of the Dead Sea. All the way from En-gedi to En-eglaim, the shores will be covered with nets drying in the sun. Fish of every kind will fill the Dead Sea, just as they fill the Mediterranean. 11 But the marshes and swamps will not be purified; they will still be salty. 12 Fruit trees of all kinds will grow along both sides of the river. The leaves of these trees will never turn brown and fall, and there will always be fruit on their branches. There will be a new crop every month, for they are watered by the river flowing from the Temple. The fruit will be for food and the leaves for healing.”
My pastor recently talked about going deeper with God. It made me think about what kind of Christian I am and what I should be.
Continue reading to find out what type of Christian you are.
* Copyright © Lara Velez, All Rights Reserved